Phase 1 · Structure

Group Structure

Every entity in the portfolio, the relationships between them, and how the structure maps to the proposed tax-consolidated group.

Total entities

Trust + Pty Ltd

Active or operational

Live today

Proposed

Pending incorporation

Family Trust reach

Direct + indirect holdings

Group diagram

Done editing

Hide costs Consult the team

Edit mode active. Reshape your structure, add what-if entities, see live cost impact. Nothing is committed until you save a snapshot — click Done editing to return to read-only.

Group cost estimate

Live midpoint of advisor-confirmable ranges. Updates as you add or remove entities in edit mode. Patent costs included.

Setup · one-off

$33k – $70k

Annual · ongoing

$27k – $43k

Tip · drag from a node's edge to another node to draw ownership

Add personal

React Flow

Solid borders = operational. Dashed borders = project stage or proposed. Dotted borders = opportunity. Greyed = parked. Trust in rammed earth; people in glacier; BHP shown as external employer; patents as small glacier-tinted nodes under IP HoldCo. Solid edges = wholly-owned ownership. HoldCo branches into two arms — Action Sports Sub-Holding (Unspoken Union, Aus Action Sports) and Web Dev (Oyra, HELM). The dashed glacier line from Web Dev to Spokespot marks the boundary into the 50/50 JV with Harley (outside the consolidated group). The animated edge is the BHP salary inflow into Dan.

Entity register

Entity	Type	Status	Parent	Notes
Family Trust Family Discretionary Trust	Trust	Active	—	Existing entity with corporate trustee. Top of structure; intended wealth and distribution vehicle.
HoldCo Pty Ltd	Pty Ltd	Proposed	Family Trust	Head company of intended tax consolidated group. 100% owned by Family Trust.
IP HoldCo Pty Ltd	Pty Ltd	Proposed	Family Trust	Parallel to HoldCo. Holds patents, trademarks, course content, platform code. Licenses to OpCos at arm's length.
Action Sports Sub-Holding Action Sports Sub-Holding Pty Ltd	Pty Ltd	Proposed	HoldCo Pty Ltd	Operational coherence and clean divestment path for the action sports arm.
Unspoken Union Pty Ltd	Pty Ltd	Proposed	Action Sports Sub-Holding	Action sports experiences and training. Active build. High physical liability profile.
Aus Action Sports Pty Ltd	Pty Ltd	Operational	Action Sports Sub-Holding	Currently operating via WordPress (ausactionsports.com.au). Existing legal status to confirm; migration into Sub-Holding pending.
Web Dev Pty Ltd	Pty Ltd	Operational	HoldCo Pty Ltd	Service business plus parent holding for the tech platforms (Oyra, HELM). Combines operating service activity with holding-company role — diverges from the strategy proposal's standalone-OpCo recommendation; flag for accountant review (impacts ESIC and capital-raise readiness).
Oyra Pty Ltd	Pty Ltd	Proposed	Web Dev Pty Ltd	AI movie sharing platform. Future capital raise likely; ESIC candidate. Defer US flip until trigger.
HELM HELM Pty Ltd	Pty Ltd	Proposed	Web Dev Pty Ltd	SaaS portfolio operating system — self-referential. This product.
Spokespot Pty Ltd	Pty Ltd	Proposed	—	Bike marketplace. 50/50 JV with Harley Cummins — therefore sits outside the consolidated group. Visualised as a dashed bridge from the wholly-owned tech cluster.
Bike Express	Pty Ltd	Proposed	Action Sports Sub-Holding	Active build under Action Sports Sub-Holding. Currently a project; intended to spin out as a standalone SaaS once the Holstead-reskin product matures (separate Pty Ltd or HoldCo placement TBD with accountant). Tracked here so the diagram + Bridge ranking + capital plan all see it.