Holstead
Internal

Phase 13 · Strategy

The Bridge

Where the next hour goes. Where the next dollar goes. Where the structure goes next. The Bridge ranks every venture and surfaces what needs your attention right now — so you spend time executing, not deciding-where-to-execute.

Mock · live engine ships in Phase 13

Time allocation

71h / 35h

Projects compete for 35 hours a week. Currently 36h over budget — something has to give.

  • Oyra· right-now15h · 43% of budget
  • HELM (The Platform)· right-now20h · 57% of budget
  • Spokespot· next-up8h · 23% of budget
  • Unspoken Union· next-up10h · 29% of budget
  • Aus Action Sports· watch6h · 17% of budget
  • Web Dev· deferrable12h · 34% of budget

Capital allocation planner

Available drawn from BHP salary surplus (~$10k/mo after personal living) plus Web Dev distributions (~$2.5k/mo). Earmarked 90-day items: Oyra ESIC + incorporation ($7k), HELM hosting ($1k), Unspoken Union insurance ($5k), Aus Action Sports migration ($3k), buffer ($2.5k).

Monthly: $12,500$4,200 committed · $7,800 free

Committed (primary) · Free (glacier)

Next 90 days budget: $37,500$18,500 earmarked
Compare projects →

Top of the queue

Ranker output — what to do next, in order
  1. 1

    Oyra · Oyra Pty Ltd

    115

    File ESIC application — closes 2026-05-12

  2. 2

    HELM (The Platform) · HELM

    115

    Ship Session 2 — data model + auth + audit log

  3. 3

    Spokespot · Spokespot Pty Ltd

    87

    Define MVP marketplace scope with Harley

  4. 4

    Unspoken Union · Unspoken Union Pty Ltd

    75

    Insurance schedule + waiver templates before first event

  5. 5

    Aus Action Sports · Aus Action Sports Pty Ltd

    44

    Migrate to Pty Ltd at $200k projected revenue threshold

Right now

2 projects need your attention today

Right now

Oyra

Build

File ESIC application — closes 2026-05-12

Capital-raise readiness depends on ESIC status. Investor diligence in 6-12 months will require this in place. Window narrows daily. Operating GST-free under the $75k threshold until revenue ramps; track turnover quarterly.

Capital
$5-9k for ESIC + Pty Ltd incorporation
Founder hours / week
15

Risk of inaction: Window closes; future raise becomes harder and costlier.

Open Oyra Pty Ltd detail

Right now

HELM (The Platform)

Build

Ship Session 2 — data model + auth + audit log

Foundation phase blocks every downstream feature. Self-hosted use depends on completing the scaffold this sprint.

Capital
Time only — no capital needed Phase 0/1
Founder hours / week
20

Risk of inaction: Backlog rot. Each session of delay compounds context loss.

Open HELM detail

Next up

Queued — not blocking but should not slip

Unspoken Union

Next upBuild

Insurance schedule + waiver templates before first event

High physical liability profile. First paid event requires public liability cover and signed participant waivers.

$3-5k incorporation + insurance premiums
10 h/wk

Spokespot

Next upBuild

Define MVP marketplace scope with Harley

JV partnership needs aligned roadmap before deeper investment. 50/50 ownership amplifies coordination cost.

Shared 50/50; Holstead-side ~$1.5-3k incorporation share
8 h/wk

Watch

On the radar

Aus Action Sports

WatchOptimising

Migrate to Pty Ltd at $200k projected revenue threshold

Currently operational on WordPress as informal. At ~$80k profit FY25/26, Pty Ltd structure starts paying for itself in tax efficiency.

$3k incorporation; offset by $8k+ tax saving year 1
6 h/wk

Deferrable

Free to push if attention is needed elsewhere

  • Web DevOptimising

    Document service offerings and arm's-length pricing

    12 h/wk

Capital plan

Where the next dollar goes

Available / month
$12,500
Committed this month
$4,200
Earmarked next 90 days
$18,500
Free to allocate
$8,300

Available drawn from BHP salary surplus (~$10k/mo after personal living) plus Web Dev distributions (~$2.5k/mo). Earmarked 90-day items: Oyra ESIC + incorporation ($7k), HELM hosting ($1k), Unspoken Union insurance ($5k), Aus Action Sports migration ($3k), buffer ($2.5k).

Time budget

Where the next hour goes

Available / week
35 h
Committed / week
71 h
Overcommitted by
36 h
Top consumer
pr-helm

Overallocated by 36 hours/week. BHP shift cycle leaves ~35 founder hours per week. Currently allocating 71 across active builds — overallocated by 36 hours. The Bridge will flag this as the dominant operational risk. Mitigation: defer one or more projects, or reduce per-project hours.

Time vs capital

Where each project sits

Right nowNext upWatchDeferrable
$0k$3k$5k$8k$10k0h6h13h19h25hFOUNDER HOURS / WEEKCAPITAL REQUIRED

Transition flags

Restructure recommendations the Bridge surfaces automatically
Recommend soon

From: Sole-trader operation (informal, on WordPress)

To: Aus Action Sports Pty Ltd under Action Sports Sub-Holding

Projected $200k revenue × $80k profit FY25/26 crosses the threshold where Pty Ltd structure pays for itself in tax efficiency and asset protection.

Cost
$3-4k incorporation + $1-2k stamp duty (state-dependent)
Tax impact
Subdivision 122-A rollover applies — no CGT on transfer. Year-1 tax saving ~$8k via corporate rate vs marginal personal rate.
Steps to convert
  1. Confirm rollover eligibility with accountant.
  2. Incorporate Aus Action Sports Pty Ltd under Action Sports Sub-Holding.
  3. Transfer trading assets and goodwill via 122-A election.
  4. Update banking, ABN, supplier contracts.
  5. File 122-A election with first lodgement.

Coming in Phase 13

Live wiring: project state computed from real operational data; urgency scored across the full dimension set (stage gate, market window, capital, hours, cross-pollination, regulatory windows, founder energy); recommendations driven by the multi-agent system (Phase 12); auto-fired transition triggers; daily morning brief on the Overview hero. The structure of this page is the canonical shape — only the engine swaps in.