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Phase 13 · Strategy

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Side-by-side comparison of the dimensions that drive the Bridge ranking. Use it when two projects compete for the same time / capital window and you need the trade-off explicit.

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DimensionOyraSpokespotAus Action Sports
Bridge rank score1158744
Urgencyright-nownext-upwatch
Stagebuildbuildoptimising
Market windowopennarrowingopen
Founder hours / week15h8h6h
Capital note$5-9k for ESIC + Pty Ltd incorporationShared 50/50; Holstead-side ~$1.5-3k incorporation share$3k incorporation; offset by $8k+ tax saving year 1
Linked entityOyra Pty LtdSpokespot Pty LtdAus Action Sports Pty Ltd
Risk of inactionWindow closes; future raise becomes harder and costlier.Co-founder momentum drift. JV alignment hardens later.Tax-efficiency gap widens as revenue grows; personal liability exposure persists.
Top action this cycleFile ESIC application — closes 2026-05-12Define MVP marketplace scope with HarleyMigrate to Pty Ltd at $200k projected revenue threshold