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Phase 13 · Strategy
Compare projects
Side-by-side comparison of the dimensions that drive the Bridge ranking. Use it when two projects compete for the same time / capital window and you need the trade-off explicit.
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Pass `?ids=p-1,p-2` to compare specific projects. Quick links:
| Dimension | HELM (The Platform) | Spokespot | Aus Action Sports |
|---|---|---|---|
| Bridge rank score | 115 | 87 | 44 |
| Urgency | right-now | next-up | watch |
| Stage | build | build | optimising |
| Market window | open | narrowing | open |
| Founder hours / week | 20h | 8h | 6h |
| Capital note | Time only — no capital needed Phase 0/1 | Shared 50/50; Holstead-side ~$1.5-3k incorporation share | $3k incorporation; offset by $8k+ tax saving year 1 |
| Linked entity | HELM | Spokespot Pty Ltd | Aus Action Sports Pty Ltd |
| Risk of inaction | Backlog rot. Each session of delay compounds context loss. | Co-founder momentum drift. JV alignment hardens later. | Tax-efficiency gap widens as revenue grows; personal liability exposure persists. |
| Top action this cycle | Ship Session 2 — data model + auth + audit log | Define MVP marketplace scope with Harley | Migrate to Pty Ltd at $200k projected revenue threshold |