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Phase 13 · Strategy

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Side-by-side comparison of the dimensions that drive the Bridge ranking. Use it when two projects compete for the same time / capital window and you need the trade-off explicit.

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DimensionHELM (The Platform)Aus Action SportsWeb Dev
Bridge rank score1154414
Urgencyright-nowwatchdeferrable
Stagebuildoptimisingoptimising
Market windowopenopenopen
Founder hours / week20h6h12h
Capital noteTime only — no capital needed Phase 0/1$3k incorporation; offset by $8k+ tax saving year 1Self-funding from existing revenue
Linked entityHELMAus Action Sports Pty LtdWeb Dev Pty Ltd
Risk of inactionBacklog rot. Each session of delay compounds context loss.Tax-efficiency gap widens as revenue grows; personal liability exposure persists.(undocumented — costs the project +10 score)
Top action this cycleShip Session 2 — data model + auth + audit logMigrate to Pty Ltd at $200k projected revenue thresholdDocument service offerings and arm's-length pricing